CrowdStar, creator of Happy Pets, is now the Number 2 social games company on Facebook with 54.6 million monthly users, according to Inside Social Games, beating out big timers Playdom and Playfish. We all know that Zynga has and probably will be the biggest social games company for a long time, which is why the focus on leading statistics has been on the coveted Number 2 spot.
So, how does a game company with no big time entertainment corporation behind it sneak in just beneath the sleeping giant's nose? Persistence, consistency and freedom. It's been over a month since Playfish has put out Madden NFL Superstars and Playdom had a drought for months before it released ESPNU College Town on September 27.
CrowdStar, on the other hand, has released two games in the past two weeks, It Girl and Pop Boom, which already have 2.5 million and 1.6 million monthly players respectively. Without the constraints of a corporate stepmother like Playdom's Disney or Playfish's Electronic Arts, CrowdStar can probably get more games developed, polished and out on the market in a fraction of the time it takes a developer like Playdom to even get clearance for one game from the higher ups.
While some might consider this a stroke of luck, developers still have to make good games to get noticed. Playfish is close behind CrowdStar with over 50 million monthly users, and a killer app could knock out CrowdStar more quickly than the company found itself in the spot. And that's the beauty of the social games business: everyone is on their toes.
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Showing posts with label crowdstar. Show all posts
Showing posts with label crowdstar. Show all posts
Sunday, February 5, 2012
Tuesday, January 10, 2012
It Girl maker CrowdStar looks beyond Facebook for 1 billion players
At last month's HTML5 Dev Conference in San Francisco, CrowdStar CEO Peter Relan (pictured) said, "We want to create the game that reaches a billion people." The company has announced just how it plans to make that happen: Project Trident. CrowdStar revealed its plans to create a global, mobile platform and recognizable gaming franchises. Of course, CrowdStar will still hang out with Facebook--let's just say "it's complicated."
TechCrunch reports that, as part of its plan to diversify beyond Facebook, CrowdStar will launch It Girl (and Top Girl for iOS) franchise in Asia across Japan, Korea and China. Starting with NHN Japan, the company plans to introduce both It Girl and Top Girl to five Asian social networks in Q4 (October through December) alone. According to TechCrunch, Top Girl has already been downloaded from the App Store 4 million times.
In addition to launching It Girl on five Asian social networks before Dec. 31, CrowdStar reportedly plans to release another three games before year's end across Facebook, mobile and global networks. That amounts to more games released in the end of 2011 than CrowdStar put out in all of 2010.
It looks like the maker of hits like Happy Aquarium seeks to make a comeback, and according to TechCrunch, one of those eight games will hit this weekend. (We'll have more details on that soon enough.) But this comes just as competitor Zynga announces its own pseudo-independent social game platform and a ton of games. Anyone else feeling a bit ... claustrophobic?
TechCrunch reports that, as part of its plan to diversify beyond Facebook, CrowdStar will launch It Girl (and Top Girl for iOS) franchise in Asia across Japan, Korea and China. Starting with NHN Japan, the company plans to introduce both It Girl and Top Girl to five Asian social networks in Q4 (October through December) alone. According to TechCrunch, Top Girl has already been downloaded from the App Store 4 million times.
In addition to launching It Girl on five Asian social networks before Dec. 31, CrowdStar reportedly plans to release another three games before year's end across Facebook, mobile and global networks. That amounts to more games released in the end of 2011 than CrowdStar put out in all of 2010.
It looks like the maker of hits like Happy Aquarium seeks to make a comeback, and according to TechCrunch, one of those eight games will hit this weekend. (We'll have more details on that soon enough.) But this comes just as competitor Zynga announces its own pseudo-independent social game platform and a ton of games. Anyone else feeling a bit ... claustrophobic?
Tuesday, October 4, 2011
CrowdStar CEO: We want to create a game that reaches a billion people
The question is, however, can it be done? Speaking at this week's HTML5 Dev Conference in San Francisco, YouWeb chairman and CrowdStar--It Girl, anyone?--CEO Peter Relan (obviously not pictured) said, "We want to create the game that reaches a billion people." VentureBeat reports that the general consensus of the event was that HTML5 is the future of social and mobile gaming.
HTML5 is a web-based coding language that, in theory, will allow game creators to develop a single game that could be played across multiple devices through web browsers without a change in the experience. Currently, however, HTML5 isn't looking so hot as a gaming platform--HTML5 games aren't as sophisticated yet as even FarmVille on iPhone--but it's gaining steam.
"We sense that web 3.0 is here," Relan said during a panel at the conference. "Mobile devices will get to six billion people. They will become pervasive. We greatly overestimate what we can do with a technology in two years, and greatly underestimate what we can do in 10 years." Relan is confident that, from arcade-style games, HTML5 games will evolve into more complex experiences, citing games on the iPhone as an example.
And Relan shares this sentiment with a number of folks in the space. Rovio marketing exec Peter Vesterbacka has already mentioned his company's goals of reaching 1 billion players with the Angry Birds franchise. Even EA CEO John Riccitiello sees his company topping 1 billion players worldwide. And the mighty Zynga, despite being less than bullish on this whole dang-fangled HTML5 thing, is rumored to be working with Facebook on its not-so-secret Project Spartan.
But wait a tick--we're talking 1 billion players of a single game, no? To do that, it's going to take not only the right technology, but a game with enough widespread appeal to hit critical mass. If anything, the number one challenge game creators will face in this effort isn't whether it is possible, but whether they can craft characters that folks of any background can fall in love with.
Do you think any of these companies could create a game that will reach 1 billion players or downloads? What do you think it will take to accomplish such a feat. Sound off in the comments. 1 Comment
HTML5 is a web-based coding language that, in theory, will allow game creators to develop a single game that could be played across multiple devices through web browsers without a change in the experience. Currently, however, HTML5 isn't looking so hot as a gaming platform--HTML5 games aren't as sophisticated yet as even FarmVille on iPhone--but it's gaining steam.
"We sense that web 3.0 is here," Relan said during a panel at the conference. "Mobile devices will get to six billion people. They will become pervasive. We greatly overestimate what we can do with a technology in two years, and greatly underestimate what we can do in 10 years." Relan is confident that, from arcade-style games, HTML5 games will evolve into more complex experiences, citing games on the iPhone as an example.
And Relan shares this sentiment with a number of folks in the space. Rovio marketing exec Peter Vesterbacka has already mentioned his company's goals of reaching 1 billion players with the Angry Birds franchise. Even EA CEO John Riccitiello sees his company topping 1 billion players worldwide. And the mighty Zynga, despite being less than bullish on this whole dang-fangled HTML5 thing, is rumored to be working with Facebook on its not-so-secret Project Spartan.
But wait a tick--we're talking 1 billion players of a single game, no? To do that, it's going to take not only the right technology, but a game with enough widespread appeal to hit critical mass. If anything, the number one challenge game creators will face in this effort isn't whether it is possible, but whether they can craft characters that folks of any background can fall in love with.
Do you think any of these companies could create a game that will reach 1 billion players or downloads? What do you think it will take to accomplish such a feat. Sound off in the comments. 1 Comment
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