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Showing posts with label branded facebook games. Show all posts
Showing posts with label branded facebook games. Show all posts

Saturday, December 10, 2011

Your mission, should you accept, is to play this branded Facebook game

Hey, no one said you had to dig it. Paramount Pictures and New York-based Funtactix have launched Mission: Impossible The Game on Facebook to coincide with Mr. Cruise's fourth flick in the series, Ghost Protocol. The game puts players through the gauntlet of missions set to take down enemies of the IMF--the Impossible Missions Force, not the International Monetary Fund.

Players are sent on a series of eight missions through heavily-guided quests that tell them exactly what needs to be done. That amounts to clicking enemies to take them down, clicking items to search or hack them and--you guessed it--clicking things to add more gear to your home base. Mission: Impossible The Game will take players across the globe in over 200 missions, all accomplished through the almighty click.

"Mission: Impossible The Game goes well beyond a typical social game and brings an unprecedented level of detail and authenticity," Funtactix CEO Sam Glassenberg said in a release. "It allows fans of the action-packed Mission: Impossible movies to create an agent in the official M:I universe and live a life of espionage and covert operations with their real-life friends as accomplices."
Mission Impossible The Game
However, it's not exactly what one would expect from a game revolving around explosions and espionage. At least there is something in it for you ... should you choose to accept it. (Sorry, it's just too easy.) In the coming weeks before the movie's Dec. 21 release date, Paramount Pictures will dole out prizes that Mission: Impossible fans can only get through the this game.

Want free tickets to see the Ghost Protocol US premiere, or a hometown screening for you and 30 friends? How do free tickets to the movie when it releases and signed memorabilia sound? Well, then you better stick with the game through Dec. 21. Hey, it's not like clicking things around is hard labor--just don't expect giant explosions or epic chase scenes with doves.

Click here to play Mission: Impossible The Game on Facebook Now >

Are you a Mission: Impossible fan? What do you think of branded games on Facebook?

Wednesday, September 28, 2011

Clarins looks to beautify Facebook with Spa Life, its first social game

Is it only a matter time now before mom pants get their own Facebook game? Clarins, a well-known French brand of beauty products, recently released its own Facebook game, Spa Life. The game doesn't stray far away from games like Cafe World or Restaurant City, but applies the same principles to managing a spa rather than an eatery. Developed by Freshplanet, Spa Life has players managing an influx of customers looking for everything from a "mani-pedi" to facials and more.

Of course, just like its inspirations, players can decorate, upgrade and add new services to their spa. But players can only do this if they serve their terribly impatient customers in time to make the most cash from them. And in true Facebook game fashion, players can always buy their way out of waiting for the next upgrade with Facebook Credits.

According to Mashable, Clarins's North American CEO Jonathan Zrihen saw Facebook as a golden opportunity to reach its audience. And considering we all know by now that the average Facebook gamer is a middle-aged mother, he's probably right on the money. "I knew about the craziness of Zynga games, but I didn't realize the demographic was so much in line with the demographics of our products," Zrihen told Mashable. "I was also impressed by the level of engagement these games create."

Yes, this is yet another branded game, though it's odd that players aren't inundated with the brand until much later in the game. Another interesting nod is that Spa Life attempts to use your friends' names as customers to add more social awareness to the game. Building off of that, you'll need plenty more friends to run your various services, just like you need them to staff buildings in CityVille.
Spa Life in action
Branded games are exploding on Facebook. In fact, studios like Ecko|Code are focusing all of their efforts on creating games for brands such as Showtime shows like Weeds and Dexter. Facebook game developers like Zynga and Playdom have integrated brands into their games for awhile through promotions, it's only recently that they've begun to build games around a single brand.

For instance, it looks as if Adventure World will become Zynga's first game to completely embrace a brand. In October, the game will become "Adventure World: An Indiana Jones Game" with the help of Lucasfilm. Sure, original games will continue to release, but I wouldn't be surprised if we see less of them moving forward.

Click here to Play Spa Life on Facebook Now >

Are you a Clarins fan--enough to check out this Facebook game? What do you think of branded games on Facebook and the fact that they're growing? Sound off in the comments. Add Comment